Winemakers reach out to a new niche: dog lovers

Bad:

The new line features trendy "fruit-forward" varieties, including Max's Merlot, Checkers' Cabernet and Charlie's Chardonnay and a tongue-in-check marketing approach that's high on bad canine puns and use of the gansta-inspired term "dawg."

Good!

Dog House Wines will retail for $8.99 a bottle, with 50 cents going to support the Guide Dogs for the Blind nonprofit. The company, a unit of Kendall-Jackson's Select Division Brands, said its minimum pledge to the charity is $25,000.